Last updated: August 9, 2026
Reviews are the part of this register written by people we have no control over, which is exactly what makes them worth reading. This page sets out what we allow, what we remove, and what we will not do — including the things a business paying us might wish we would.
Anyone who has actually used the business. We do not require you to prove a transaction, because most of Nigeria’s trade does not produce a receipt anybody keeps, and demanding one would silence the honest majority to catch a dishonest few. What we do instead is check reviews for the patterns that fabrication leaves behind.
Your own experience, described in your own words, of something that actually happened. One review per experience. Rate what the business did, not what you assume about the people who run it.
Reviews containing personal information about anybody, threats, slurs or harassment. Reviews about a different business. Reviews written by the business about itself, by its staff, or by a competitor. Reviews traded for payment, discounts or favours, in either direction. Content that is illegal, and content that describes a criminal allegation as established fact rather than as your experience.
A negative review, because it is negative. A review a business disagrees with. A review that costs a business money. We are told fairly often that a one-star review is unfair; unfair is not a ground for removal, and a register that quietly deletes criticism for paying customers is worth nothing to the people it is supposed to serve.
Reviews publish immediately and are checked afterwards, because a queue that holds an honest review for three days does more damage than a bad review that stands for an hour. Automated checks look for the signatures of coordinated or fake activity. Anything reported by a business or a reader is read by a person, and the decision, along with who made it and when, is recorded.
You can reply publicly, once, to any review of your business. A reply from the owner is the strongest correction available and it is visible to everybody who reads the review. You can also report a review that breaks the rules above, and someone will read it. What you cannot do is buy its removal.
Filing a report against a business does not immediately move its trust score. A report has to be reviewed first. This is deliberate: if unreviewed reports counted, the cheapest way to damage a competitor would be to file them.
You can edit or delete a review you wrote. An edited review is shown as edited. Deleting a review removes it from the business’s rating as well as from the page — we do not keep the number and drop the words.
A business may ask its customers to leave a review. It may not offer anything in exchange for one, may not condition anything on the rating given, and may not solicit reviews only from customers it already knows are happy. Where we find this, the reviews come down and it counts against the business.
Nigerian law and the Federal Competition and Consumer Protection Act treat misleading representations to consumers seriously, and fabricated reviews are exactly that. We cooperate with lawful requests, and we will not remove lawful criticism on demand. If you believe a review is defamatory rather than merely unwelcome, open a ticket setting out why and a person will assess it.